Aura Soma Rebrand

A pioneer in the well-being space, Aura-Soma introduced the concept of colour, plant, and crystal energies to enhance feelings of vitality over 35 years ago.

The rebrand aimed to reposition itself from that of an alternative space to bringing relevance and accessibility to new, greater audience – those who seek to empower their lives and bring balance and joy to the everyday.

The new look and feel expressed the brand in a joyous yet approachable, grounded way.