Argyle Pink Diamonds
Tender
The Argyle Pink Diamonds Tender is one of the most exclusive diamond tenders in the world. Each year, a new collection is released and showcased to jewellers and private buyers through a tender document and launch event.
Taking inspiration from this years’ collection ‘Custodians of rare beauty’, the creative brings to life the myriad of facets of a diamond with each gem depicted within the design through a kaleidoscopic refraction of light. These beautiful light formations serve as a visual metaphor, almost mirroring the many elements that bring each diamond into being.
Studio: Tiny Hunter
Design Direction: Jen Mellander
Design: Jen Mellander, Phoebe Cheong
Copywriting: Giuliana DeFelice
Photography: Toby Peet