Farm Foods Butchers Rebrand

Taking inspiration from the idea – ‘hero of the dinner plate’, the new Farm Foods Butchers brand was brought to life in a fun, engaging and light-hearted way through a suite of superhero style characters including ‘Sammy the Sausage’. Supporting characters are used to highlight the freshness of ingredients and flavours of the ‘ready to cook’ meats.

The playful and creative illustration style showcase the family-friendly company’s affordable offering, adding personality and setting the tone of the brand.

The new brandmark pays homage to the brand’s proud heritage – the rural family-run Australian butcher. Each character, thoughtfully crafted expresses the craftsmanship and mastery of the brand.